Brand Identity
The symbols and words that define a brand can be powerful. They can rally employees, signal change, bond corporate cultures, and storm the marketplace—when you get them right. At Lucid Brands, we help our clients define their brands with clarity. We create names and symbols that reflect what is true and inspiring. And we deliver the tools and build the structures needed to efficiently implement and manage those brands.

Our brand identity services include:

• Naming
  
• Logo and identity development
  
• System development and guidelines
• Training

CommonHealth is one of the world's leading health and pharma agency groups. Their brand is defined around the idea of "Collaborative Velocity". Each of their operating companies is unique, yet all fit together under CommonHealth in their new, active, and creative identity. This program was honored as one of the most effective rebranding efforts of 2005 by "Rebrand 100".

Click on any service for more detail.

• Brand Research
  
• Brand Strategy
  
• Brand Identity
  
• Brand Expression
  
• Brand Engagement
  
• Brand Implementation